Mark

Collier West

2018, Visual Identity, Branding



This is a visual identity rebranding for Collier West, a home furnishings store located in Brooklyn, New York, which specializing in handcrafted & antique lighting, decor, furniture original artwork & jewelry. This project includes redesigning its logo, secondary graphics, advertising slogan, and various visual applications.

Collier West’s mission is to inspire people through their merchandising, messaging, interactions and product selections. The design project, from multiple perspectives, was inspired by this core idea.






- Logo Design -




- Secondary Graphics -



- Visual Applications -





  





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